BYJU’S in 2025: Review, Pricing, Alternatives & Future

BYJU’S is one of the world’s leading online tutoring platforms and learning apps. It has grown from a small test-prep coaching class into a global EdTech giant with over 150 million registered students as of 2023. BYJU’S offers interactive lessons and tutoring for school students and exam aspirants, positioning itself as a top competitor in the online learning space. The platform is known for its engaging video lessons and expansive curriculum, rivaling other e-learning services worldwide. This article provides a comprehensive 2025 review of BYJU’S – covering its reputation, pricing, user reviews, how it works, alternatives (like My Engineering Buddy), company background, unique features, drawbacks, and future plans. We also answer frequently asked questions to help you decide if BYJU’S is the right choice for your educational needs.

 

 

 

Reviews & Testimonials:

BYJU’S has a massive user base, but what are customers saying about it in 2025? We analyzed reviews from multiple platforms to gauge BYJU’S legitimacy, quality, and common pros/cons:

• Trustpilot: By 2023, BYJU’S had a Trustpilot rating around 1.3 out of 5 stars. Many users complained about unfulfilled refund promises and aggressive sales tactics, which dragged the rating below 2 stars. This indicates significant dissatisfaction among a portion of customers, especially regarding customer service.
• Sitejabber: Reviews for BYJU’S Future School (the platform’s one-on-one online classes brand) are largely negative – 1.5/5 stars across 70+ reviews. Common complaints include high prices, pushy sales, and disappointment with the service. Most customers on that site were dissatisfied with what they received for the money.
• G2: On the software review site G2, BYJU’S fares better with a 3.4/5 star average (based on 29 reviews). Users on G2 praise BYJU’S engaging content and animations, but some also note issues with staff and support. For example, one reviewer liked the “smart” animated lessons, but disliked that some BYJU’S staff (tutors/salespeople) were unresponsive or made mistakes.
• BYJU’S Testimonials: BYJU’S own website and affiliated review sites showcase positive testimonials. Users often mention that BYJU’S helped their child enjoy learning and improve in school. For instance, one parent review says “Byju’s has changed the space of online learning… With Byju’s it’s fun to learn.” and praises the creative teaching methods. Another student preparing for exams said BYJU’S quizzes and videos helped identify and improve his weak areas. These official reviews highlight BYJU’S strengths in content and teaching approach (though they naturally omit negative experiences).

 

 

 

 

So, is BYJU’S legit?

Yes – BYJU’S is a genuine, established education company (founded in 2011) with millions of users, not a scam. It has high-quality content and many successful learners. However, the mixed reviews suggest that while many find value in BYJU’S, others have had poor experiences with its sales practices or customer support. In summary, BYJU’S is a legitimate learning platform, but its reputation has been hurt by aggressive marketing and refund issues reported by some customers. As with any service, it’s wise to research and understand the terms (pricing, trial, cancellation) before committing.

BYJU’S Pricing Details

How much does BYJU’S cost?

BYJU’S pricing varies based on the program and region, but it is generally considered a premium (higher-cost) education service. Here are the key points about BYJU’S pricing in 2025:

 

• Subscription Model: BYJU’S primarily uses a subscription or course package model. The flagship BYJU’S Learning App content now costs around ₹12,000 per year in India (approximately $150 USD/year) after recent price cuts. For live online classes, BYJU’S offers BYJU’S Classes at about ₹24,000/year (~$300) and hybrid BYJU’S Tuition Centers at ₹36,000/year (~$450). These prices are for a full year of access/classes for one grade level.
• International Pricing: Outside India, BYJU’S markets its courses slightly differently. For example, BYJU’S FutureSchool (live 1:1 classes like coding) often sells packages of a certain number of classes rather than a yearly school curriculum. A Quora post noted BYJU’S app plans starting around $9.99 per month in the US for basic, though advanced programs can cost much more. BYJU’S acquired products (like Osmo or Epic! reading app) have their own pricing, but those are separate offerings.
• Perception of Cost: Many users feel BYJU’S is expensive for what it offers. Courses can run into hundreds or even thousands of dollars. In India, packages have ranged from ₹30,000 up to ₹300,000 ($360–$3,600) for multi-year or advanced bundles. Such high price tags led to criticism that BYJU’S is not affordable for many families, especially when free resources are available. BYJU’S has responded by lowering some fees (as noted above) and offering monthly payment plans.
• Payment Plans & Hidden Costs: BYJU’S often allows payment in installments or financing through loans. However, this has been a source of controversy. Some parents were reportedly signed up for loans after a “free trial” ended. It’s important to read the fine print: the “free trial” might auto-enroll you into a paid plan if not canceled in time. Always clarify the total cost and payment schedule before signing up. BYJU’S sales representatives should provide a clear breakdown of fees – don’t hesitate to ask questions.
• Free Trial: BYJU’S typically offers a short free trial or demo class. For instance, you might get 15 days of app access or a couple of live classes free. But be cautious – as noted, the trial may require cancellation if you don’t wish to continue. If you do nothing, it could convert to a paid subscription. BYJU’S free trial is a great way to sample the content, just mark your calendar so you’re not inadvertently charged.
• Refund Policy: Officially, BYJU’S states that you can get a full refund if you cancel within a certain period. In many cases, it’s within 15 days of product delivery or course start. For example, BYJU’S Home Tuitions allows a full refund if you withdraw within ~15 days of the orientation date, but no refund after that period. Similarly, a user-mentioned policy was “no refund request is accepted after 15 days”. In practice, numerous customers have complained that getting a refund is difficult even if they were within the window, due to slow customer service. So while a refund exists on paper, be prepared to follow up persistently to actually get your money back. Always get any refund/cancellation promises in writing (via email) when you communicate with BYJU’S.

In summary, BYJU’S pricing ranges from budget-friendly monthly plans (under $20/month for basic app access) to quite expensive full-year tutoring packages. Many users feel it’s pricey, but others believe the quality justifies the cost. If you’re considering BYJU’S, take advantage of any free trial to judge if it’s worth the price for you. And be clear on the refund and cancellation terms to avoid surprise charges.

Alternatives to BYJU’S

BYJU’S is a big name in online learning, but it’s not the only option. Depending on your needs and budget, you might consider these alternatives to BYJU’S in 2025. We compare a few notable ones (including My Engineering Buddy) and highlight their pros and cons:

1. My Engineering Buddy (MEB)

My Engineering Buddy is a tutoring and homework help platform that has gained popularity for its quality and reliability. Unlike BYJU’S which focuses on pre-made courses, MEB provides on-demand 1:1 live tutoring and assistance, especially in math, engineering, and other tough subjects. Students can get help with specific homework problems, projects, or exam prep from expert tutors. One of MEB’s biggest strengths is its customer satisfaction – it boasts an average 4.8/5 rating over 285 reviews, with 97% of reviewers recommending it. Users praise MEB for clear explanations and effective help, often remarking that difficult concepts were made simple. The pricing is typically pay-as-you-go (you pay per session or assignment), which many find more flexible and affordable than a large upfront fee. On the downside, MEB’s on-demand style means it doesn’t provide a structured multi-month curriculum like BYJU’S; it’s best for targeted help or supplemental tutoring rather than a full replacement of school courses. Overall, My Engineering Buddy is an excellent BYJU’S alternative if you need personalized tutoring in specialized or advanced subjects and prefer only paying for what you need.

2. Khan Academy

Khan Academy is a well-known non-profit e-learning platform that could be seen as an alternative or complement to BYJU’S. It offers thousands of video lessons and practice exercises for free, covering K-12 math, science, history, and even test prep (SAT, etc.). The biggest pro is that it’s completely free – you get high-quality instructional videos and adaptive practice without any subscription. Many students use Khan Academy as a supplemental resource to learn at their own pace. It’s excellent for concept learning and reviewing topics. However, Khan Academy is not a live tutoring service; there are no personal tutors or live classes included. The learning experience is self-driven, which requires discipline. Compared to BYJU’S, Khan Academy lacks the gamified quizzes and live mentor support – it’s more of a library of lessons. That said, the content quality is top-notch and aligned to many school curricula. If budget is a concern or you prefer self-study, Khan Academy is a great BYJU’S alternative for learning core concepts, and it can be used alongside tutoring services like BYJU’S or MEB.

3. Chegg (Chegg Study)

Chegg is a platform popular among high school and college students for homework help and textbook solutions. Its Chegg Study subscription gives access to step-by-step solutions for problems in textbooks and the ability to ask experts questions 24/7. In comparison to BYJU’S, Chegg is more about quick answers and less about comprehensive lessons. The pros: if you’re stuck on a specific homework question, Chegg can provide an explanation or similar problem solution almost instantly. It’s available for a monthly fee (roughly \$15/month), which can be cheaper in the short term than BYJU’S courses. Chegg also offers additional services like Chegg Tutors (live tutoring by the minute, although this service has been scaled down in recent years) and Chegg Writing for proofreading. Cons: Relying too much on Chegg can become a crutch – some students use it to copy answers without fully learning the material. It doesn’t offer structured curricula or interactive videos like BYJU’S; it’s more of a study aid. Also, Chegg’s help is mostly text-based (solutions and Q&A), not a live interactive class. As an alternative, Chegg is useful if your main need is homework help on-demand or solutions for practice problems, but it won’t replace a full teaching platform.

4. Tutor.com

Tutor.com is an online tutoring service (owned by The Princeton Review) that provides on-demand tutoring sessions with live tutors. You can get help in a variety of subjects from elementary school through college. The platform is accessible 24/7 – you request a tutor for a subject and you’ll be connected, often within minutes, to chat or video. Pros: It’s highly flexible – you can use it whenever you have a question, rather than scheduling in advance. The tutors are vetted, and you can see ratings. It covers many academic subjects and test prep. Unlike BYJU’S (which mostly uses its own staff and a set curriculum), Tutor.com is a marketplace of tutors, so you can get more personalized, specific help. Cons: Pricing can be high if used frequently – typically you purchase tutoring minutes or hours (for example, a package might cost \$40 for an hour, etc.), and it can add up. It’s not a structured program; it’s meant for just-in-time help. Also, quality may vary based on the tutor you get (though you can choose favorites or get a different tutor if one wasn’t a fit). Tutor.com might be a good alternative if you want human tutors on-call for homework or doubts, without committing to a full course.

5. Varsity Tutors

Varsity Tutors is another major player in online and in-person tutoring, offering a broad network of experts across subjects and test prep. With Varsity Tutors, you typically schedule sessions with a tutor who suits your needs (they have profiles for thousands of tutors). Pros: It’s very comprehensive – they have tutors for K-12 subjects, college courses, AP exams, SAT/ACT, languages, etc. You can find specialists, such as a calculus expert or an SAT math guru. The tutoring is one-on-one and tailored to the student, which some might find more effective than BYJU’S pre-designed lessons. They also offer small group classes and a selection of free large-group classes or resources as promos.

Cons: Varsity Tutors’ personalized service comes at a premium price – hourly rates can be quite expensive (often \$50+ per hour depending on the subject and tutor experience). Scheduling in advance is usually needed (not as instant as Tutor.com’s on-demand model). Additionally, because it’s a tutor marketplace, the experience can vary; you might need to try a couple of tutors to find the perfect match. Varsity Tutors is a solid alternative if you want a highly customizable tutoring experience and are willing to pay for the expertise.

Each alternative has its own niche: Khan Academy for free self-learning, Chegg for quick Q&A help, My Engineering Buddy for targeted expert help (especially in tough subjects), Tutor.com for instant assistance, and Varsity Tutors for bespoke tutoring. Some students even use a combination (for example, using BYJU’S or Khan Academy for learning content, and My Engineering Buddy or Tutor.com when they need one-on-one help on tough problems). The best choice depends on the student’s learning style, the subject matter, and budget.

How BYJU’S Works for Students and Tutors

For Students: Learning Experience

Using BYJU’S as a student is designed to be straightforward and engaging. Here’s how it works:

 

• Signup and Onboarding: A student (or parent) can sign up through the BYJU’S app or website. Often, a representative from BYJU’S will get in touch after you register interest. Many users start with a free demo or an assessment test. For school students, BYJU’S will recommend a learning program based on the child’s grade and needs.
• Accessing Lessons: BYJU’S core product is its mobile app and web platform where students access lessons. After enrolling, students get an account that unlocks the content for their grade and subjects. BYJU’S lessons are delivered through high-quality pre-recorded video lectures that use animations and storytelling to explain concepts. For example, a math concept like fractions might be taught through an animated story to keep kids interested. Students proceed through a structured curriculum at their own pace – it’s an interactive self-learning experience, often supplemented by quizzes.
• Live Classes and Doubt Solving: In addition to recorded lessons, BYJU’S also offers live online classes in many of its programs (especially for higher grades and exam prep). These live classes connect students with a teacher in a virtual classroom for lectures or problem-solving sessions. According to BYJU’S, the app now includes features like “LIVE online classes” and instant doubt resolution. Students can ask doubts through the app’s Ask-a-Doubt feature – you can send a question and get an explanation, which adds a tutoring element on top of the video lessons. For those in premium one-on-one programs (like BYJU’S FutureSchool), a student will have scheduled live sessions with a personal instructor over video call.
• Practice and Quizzes: After learning a concept, students practice with quizzes and tests in the app. BYJU’S uses an adaptive learning approach – the app gives feedback on where the student is struggling and offers additional practice in those areas. This personalized practice is a big part of how BYJU’S works; it tries to simulate a tutor by guiding the student to mastery. The app even uses some gamification (points, badges, etc.) to motivate learners to complete lessons and quizzes.
• Progress Tracking and Mentors: Students (and parents) can track progress through the app’s dashboard. It shows completion of topics, quiz scores, and areas that need improvement. BYJU’S often assigns a mentor to each student – a mentor is like an academic advisor who periodically checks in, schedules additional doubt-clearing sessions, and ensures the student is progressing. This mentor support (usually via phone or chat) is part of many BYJU’S packages, giving a human touch alongside the digital content. As one user noted, the mentors are quite approachable for clearing questions at any time

 

Overall, a student’s experience with BYJU’S is a blend of self-paced e-learning and guided tutoring. You watch engaging videos, you practice, and you get help on tough questions either from the app’s AI features or real teachers during live classes. It’s accessible via smartphone, tablet (BYJU’S even provides tablets in some packages), or computer – so students can learn anywhere. The key is that BYJU’S tries to make learning fun and effective through multimedia content and personalized support.

For Tutors: Opportunities and Experience

BYJU’S is not an open marketplace for any tutor to join freely; instead, it hires and trains tutors/instructors to be part of its team. Here’s how BYJU’S works from a tutor or teacher’s perspective:

• Becoming a BYJU’S Tutor: To teach with BYJU’S, tutors go through a formal job application process. BYJU’S recruits teachers for various roles – content creators (who make those video lessons), live class instructors, “academic specialists” who answer student doubts, etc. Tutors typically need a strong background in their subject and good communication skills. The hiring might involve tests or demo teaching sessions, For example, one might apply to be a math tutor for BYJU’S classes via the careers page, and then go through interviews and training.
• How Tutors Get Students: Once onboard, BYJU’S tutors don’t have to find their own students; the company assigns students or classes to them. BYJU’S has a huge student base, so it schedules classes or doubt sessions for its tutors. If you’re a live class instructor, you might be teaching a virtual classroom of dozens (or hundreds) of students who signed up for that course. If you’re a one-on-one tutor for FutureSchool, the system will match you with students for scheduled sessions. Essentially, BYJU’S handles student enrollment, and tutors just focus on teaching.
• Earnings and Hours: BYJU’S tutors are typically paid a fixed salary or an hourly rate determined by the company (not by the end customer, as BYJU’S collects the fees). According to some sources, a BYJU’S online tutor in India can earn in the range of ₹4–6 lakhs per year (about $5,000-$7,500, depending on experience. Glassdoor salary data for BYJU’S suggests tutors in some roles (perhaps in international markets or specialized subjects) might earn roughly $30–$50 per hour, Actual pay varies by role and region. Tutors often work set shifts or class times – some work full-time, others part-time (e.g., an hour or two of classes per day). There have been reports that BYJU’S demands high performance; for instance, doubt-solving specialists may have to answer a quota of student questions per day.
• Teaching Platform and Content: BYJU’S provides the content and platform that tutors use. If you’re conducting a live class, you’ll likely use BYJU’S online teaching tools with pre-made slides or visuals. BYJU’S emphasizes a certain style – engaging, conceptual, and aligned with their curriculum. Tutors may undergo training to teach “the BYJU’S way.” The upside is that tutors don’t need to create a curriculum from scratch; BYJU’S has resources to follow. The downside is there might be less flexibility to deviate or use personal methods, since consistency is important for the brand.
• Experience and Challenges: Many tutors enjoy the large student reach and the structured environment. Being part of a big platform like BYJU’S can be rewarding – you get to impact many learners and use state-of-the-art tools. However, tutors have faced some challenges as well. In recent times, BYJU’S experienced corporate financial issues, and there were instances of delayed salaries for staff. The company is addressing these problems, but it did affect tutor morale. Additionally, the workload can be intense (especially for sales-cum-tutor roles or those handling continuous queries). Despite these challenges, BYJU’S remains a coveted place to work for educators given its reputation and scale.

In summary, BYJU’S tutors are basically employees/contractors of the company who deliver instruction according to BYJU’S curriculum. They don’t need to worry about attracting students (BYJU’S massive enrollment takes care of that), but they do need to meet the company’s standards and schedules. If you are a tutor looking to join BYJU’S, be prepared for a formal job process and a structured teaching experience – quite different from freelancing as an independent tutor.

Company Background

BYJU’S has an interesting background as a company, rising rapidly to EdTech prominence. Here are some key facts about BYJU’S history and mission:

 

• Founding: BYJU’S was founded in 2011 by Byju Raveendran and his wife Divya Gokulnath. Byju Raveendran, originally a math teacher, started by coaching students for exams and then turned his passion into a business. The company, officially named Think & Learn Pvt Ltd, launched the BYJU’S learning app in 2015. Since then, it has grown exponentially.
• Mission & Vision: The core vision of BYJU’S is to make learning enjoyable and effective. As an educator, Byju Raveendran often said he wanted to help students “fall in love with learning.” The platform’s mission is to provide personalized learning experiences for kids everywhere. BYJU’S motto can be summarized as combining fun and education – using rich visuals and technology to ignite curiosity. This student-centric approach is a big part of their brand identity.
• Scale and Growth: BYJU’S is often cited as the world’s largest EdTech startup. It has received over $5 billion in funding from investors including Mark Zuckerberg’s Chan-Zuckerberg Initiative and Tencent. At its peak in 2022, BYJU’S was valued at about $22 billion, making it India’s most valuable startup. The user base reached over 150 million students globally by 2023. The company rapidly expanded by offering more courses and acquiring other education companies. It became a household name in India and started making waves internationally through acquisitions and marketing (like sponsoring the Indian national cricket team jerseys).
• Services and Subjects: BYJU’S offers a wide range of educational services. Its primary product line covers K-12 education – that is, all subjects from early grade school up to higher secondary (high school). Math and Science are a strong focus, but it also covers English, Social Studies, etc., aligned with various curriculums. Beyond school courses, BYJU’S has courses for competitive exams and admissions tests. In India, that includes engineering and medical entrance exams (like JEE, NEET) and government exams (IAS, etc.), and globally it includes exams like the GRE and GMAT for graduate admissions. BYJU’S also ventured into early learning (for ages 4-8) through its acquisition of Osmo and the creation of programs for young kids, as well as coding courses for kids through WhiteHat Jr (now BYJU’S Future School).
• Unique Features: Several factors differentiate BYJU’S in the market. First, its content quality – BYJU’S invests in producing movie-like lessons with animations, which stand out from plain lecture videos. Second, its app is adaptive; it uses algorithms to adjust difficulty and suggest lessons based on each student’s pace. Third, BYJU’S combines recorded content with live support (the hybrid model of self-learning plus mentor guidance). Few platforms at BYJU’S scale do this. Additionally, BYJU’S has a huge library of practice questions and assessments. A user review pointed out that BYJU’S strength is in being “relevant across curriculums” – it has content for different education boards and standards, which means it can serve students from various backgrounds. Lastly, the emphasis on gamification and rewards in the app helps keep students engaged.
• Challenges: It’s worth noting the company has faced some recent challenges. BYJU’S expanded very fast and, as of 2024, has encountered financial and legal difficulties (like investor disputes and regulatory scrutiny in India). This “growth pain” doesn’t directly affect the learning content, but it has led BYJU’S to cut costs, lay off some staff, and re-focus on core operations. The founder, Byju Raveendran, publicly committed to getting the company back on track and prioritizing student and employee satisfaction. So 2025 is a bit of a rebuilding phase for BYJU’S corporate-wise, even as they continue to serve students globally.

In summary, BYJU’S started with a simple idea by an enthusiastic teacher and turned into an EdTech behemoth in just over a decade. Its foundation is a love for teaching and innovation in learning technology. Despite current hurdles, BYJU’S mission of making learning accessible and fun remains the driving force behind its services.

BYJU’S Unique Selling Propositions (USPs)

Why do millions of students choose BYJU’S? Here are some of BYJU’S key Unique Selling Propositions – the features and benefits that make it stand out (backed by what real users often praise):

• Engaging, Animation-Rich Content: BYJU’S lessons are designed like animated stories, making complex topics easy to visualize and fun to learn. Students frequently mention that learning with BYJU’S feels enjoyable, not like boring lectures. The app’s videos use colorful graphics and real-life examples, which help in better understanding and retention.
• Personalized Learning Experience: The platform adapts to each learner. BYJU’S uses quizzes and assessments to identify a student’s strengths and weaknesses, then tailors the next lessons accordingly. This means a student who is struggling in algebra will get more practice problems and revision in that area, while another who excels can move ahead. It’s not one-size-fits-all; BYJU’S personalisation (powered by algorithms and now AI) gives each student a customized path.
• Comprehensive Curriculum Coverage: BYJU’S is a one-stop solution for many subjects and exams. Instead of needing separate tutors or programs for math, science, or test prep, a student can find everything within BYJU’S. This broad coverage (from basic reading literacy up to competitive exams) is a big convenience for parents and students. The content is aligned with many school standards, so it complements what kids learn in school.
• 24/7 Doubt Resolution and Mentor Support: A huge plus of BYJU’S is that help is always available. The app has an “Ask a Doubt” feature where students can submit a question (by text or photo) and get an explanation. This is like having a tutor on-call for quick questions. Additionally, BYJU’S assigns mentors who can be reached for deeper guidance. This continuous support system means students are not left stuck on a problem for long – someone is there to help, any time of day.
• Gamified Learning and Motivation: BYJU’S incorporates game-like elements to motivate learners. There are points, badges, and even games/quizzes that make learning feel like a challenge to beat rather than a test to fear. One of BYJU’S new AI models even adjusts context to student interests (e.g., using sports analogies if a student likes cricket) to keep them engaged. Such gamification and contextual learning techniques keep students hooked and coming back regularly, which is crucial for effective learning.

These USPs show why BYJU’S has been effective for many students. The platform’s ability to combine entertainment with education, while personalizing the journey for each learner, is a strong draw. As one user put it, BYJU’S made it possible to “learn and grow in the most creative way” – a sentiment many happy customers share.

Drawbacks of BYJU’S

Despite its strengths, BYJU’S is not without flaws. Some common drawbacks and criticisms of BYJU’S (often mentioned in user reviews) include:

• Aggressive Sales Tactics: One of the biggest complaints is BYJU’S marketing approach. The company’s sales team has been known to make incessant calls and pushy pitches to parents:. There are reports of high-pressure techniques – for example, implying a child might “fall behind” without BYJU’S. This aggressiveness can be off-putting and stressful for families. Many wish for a more transparent, low-pressure sales process.
• Difficulty with Cancellations and Refunds: Numerous users have had trouble canceling subscriptions or getting refunds. BYJU’S official policy is no full refund after ~15 days, but even those who requested in time sometimes claim their refund was delayed or denied. Trustpilot reviews frequently mention “unfulfilled refunds”. The cancellation process often requires emailing and calling, and some customers felt ignored. This has led to frustration and the impression that BYJU’S is happy to onboard customers but not very responsive when a customer wants to leave.
• High Cost and Financing Issues: While BYJU’S offers quality content, it comes at a premium price that not everyone finds justified. Many parents have complained that BYJU’S courses are overpriced. In some cases, salespeople signed them up for financing (EMIs/loans) which they later struggled to pay off if unhappy with the service. If a family is on a tight budget, BYJU’S cost can be a significant drawback. There are more affordable or free alternatives (like YouTube, Khan Academy) that make BYJU’S price tag hard to swallow for some.
• Technical and Hardware Problems: BYJU’S often provides a tablet with its premium packages for students to access content. Users have noted issues with the BYJU’S tablet/app – for example, the tablet sometimes freezes or the BYJU’S app doesn’t load properly. One reviewer mentioned having to frequently reboot the device to get it working. Such technical glitches can disrupt the learning experience. Even on the app, while generally smooth, occasional bugs or heavy size of content might cause trouble for users with limited internet or older devices.
• Customer Support Concerns: If something goes wrong, BYJU’S customer support has a mixed record. Some users felt that the support team was “not that helpful” when they had issues. Response times might be slow, especially given the volume of users. For instance, trying to adjust a course package or get help with a device issue could become a lengthy process. In an educational service, prompt support is important – and BYJU’S has room to improve here.
• Learning Approach Not Suited for Everyone: BYJU’S relies heavily on videos and self-learning. Not all students thrive with this style. A few parents have observed that their child lost interest or didn’t make expected progress, especially if the child needed more hands-on or live interaction. Also, some advanced students find the pace too slow or too focused on basics. Essentially, if a student isn’t self-motivated, they might not fully utilize BYJU’S after the initial excitement. (This is a more subjective drawback – for many it works well, but it’s not magic for every single learner.)

It’s important to weigh these drawbacks against the benefits. BYJU’S is a reputable platform, but these issues have tarnished its image for some users. Knowing these potential downsides can help you make an informed decision and take precautions (like being vigilant about trial periods and ensuring your device is compatible). The company has acknowledged some of these issues and claims to be working on improving customer experience, but as of 2025, these remain points of caution for prospective customers.

Comparison: BYJU’S vs My Engineering Buddy

BYJU’S and My Engineering Buddy (MEB) are both online education services, but they differ significantly in their approach and focus. Here’s a direct comparison on key aspects:

• Target Audience & Subjects: BYJU’S is primarily aimed at school students (K-12) and those preparing for standardized exams. It covers a broad range of subjects – basically the entire school curriculum and popular tests. My Engineering Buddy, as the name suggests, caters a lot to higher-level subjects, especially in engineering, math, and science. MEB provides help in college courses, advanced math, physics, engineering subjects, as well as high school topics. Essentially, BYJU’S is like a full school substitute, whereas MEB is like a tutor you call when you have a tough problem or advanced coursework question. For a Grade 6 general science student, BYJU’S might have a complete course, whereas MEB would shine for a college engineering student needing help in, say, Thermodynamics.
• Learning Model: BYJU’S uses a structured digital learning model – students follow along a set program largely through recorded content and periodic live classes. The learning journey is predetermined by the curriculum and schedule in the app. In contrast, My Engineering Buddy uses an on-demand tutoring model. There’s no pre-made course to go through; instead, the student comes with questions or topics, and the tutor teaches or helps with those specifically. MEB’s one-on-one sessions are fully interactive and personalized in real-time, whereas BYJU’S one-on-one interaction (outside of asking doubts) is limited to its premium offerings. So if you prefer a guided, systematic course, BYJU’S is the go-to. If you prefer asking specific doubts and getting immediate help in a live conversation, MEB is advantageous.
• Pricing Structure: BYJU’S generally requires a significant upfront purchase (annual subscription or package). You pay a large fee for months of access, regardless of how much you end up using it. My Engineering Buddy is more pay-as-you-go. With MEB, you might pay hourly for a tutoring session or pay a fee for an assignment help instance. This means MEB can often be more cost-effective if you only need occasional help, and you’re not locked into a long contract. On the flip side, if you need daily teaching across multiple subjects, BYJU’S package might cover it more holistically (but at a higher total cost). MEB’s flexibility in pricing is a plus for many college students who might not afford big lump sums – you use it when needed.
• Quality and Satisfaction: Both platforms pride themselves on quality, but user feedback shows a contrast. BYJU’S has a mix of very happy learners and some frustrated customers (especially due to service issues). MEB has a smaller user base but extremely high satisfaction – as noted, a 4.8/5 average rating with most students rating it “excellent”, Testimonials for MEB often highlight that tutors were knowledgeable and helped improve grades quickly. BYJU’S does have success stories, but it also has public complaints about customer service. In terms of expertise, MEB tutors are typically specialized (e.g., an expert in calculus or circuit design will help you), whereas BYJU’S content is created by experts and delivered in a more mass format. One isn’t inherently “better” – but if you value a more personal touch and accountable tutor, MEB might edge out. If you value polished content and a big support system, BYJU’S has that advantage.
• Speed and Convenience: BYJU’S is great for a planned learning routine – you log in daily and follow the plan. If you suddenly have a doubt at 9 PM, you can post it on BYJU’S, but you might not get an immediate live person answer (unless your package has 24×7 on-call mentors). My Engineering Buddy excels in those crunch moments – you can often get a tutor on short notice when you’re stuck. MEB advertises that many of their inquiries come via word-of-mouth due to their quick and effective support. For a student in crisis (say, homework due tomorrow), MEB might rescue you faster. For long-term learning consistency, BYJU’S provides a steady path.

In conclusion: If you’re comparing BYJU’S and My Engineering Buddy, it’s not about which is universally better, but which is better for your needs. Choose BYJU’S if you want a comprehensive, multimedia learning program that can replace or supplement school over months or years, and you’re okay with the cost and structure. Choose My Engineering Buddy if you want flexible, on-demand tutoring from experts, especially for higher-level courses or specific problems, and you prefer paying per help session with very high-touch support. Some students might even use both – BYJU’S for general learning and MEB for tough spots or advanced topics. Both are legitimate and effective in their domains, but their approaches are distinct.

Customer Support and Policies

Customer support can make or break an educational service experience. Here’s how BYJU’S fares in terms of supporting its customers and the policies you should be aware of:

• Support Channels: BYJU’S provides multiple channels for customer support. They have a helpline number and an email (for example, cancellations@byjus.com for cancellation/refund requests. Within the app, there is often chat support or the ability to request a callback. For academic support, students have the Ask-a-Doubt feature and mentors, but here we’re focusing on customer service (account or payment issues). BYJU’S being a large company means you won’t have a dedicated personal representative, but they do have call centers and support agents. The availability is usually during business hours; they have separate support for technical issues (like device trouble) and academic queries.
• Response and Effectiveness: This is where BYJU’S has received criticism. Some customers report that it takes multiple calls or emails to get a resolution on billing or cancellation matters. For instance, more than half of the customers of BYJU’S tuition centers had sought refunds in the past two years, according to one report, indicating a lot of cases to handle. BYJU’S has been scaling its support, but the volume of users sometimes means not everyone is satisfied quickly. If you contact BYJU’S, be prepared to follow up. Document all communications (save emails, note call times and names). Politeness and persistence are key. On a positive note, BYJU’S recently has been under pressure to improve customer support (with even government consumer agencies monitoring them, so they have stated they’re streamlining the process.
• Cancellation Policy: BYJU’S allows cancellations, but with conditions. The safest time to cancel is within the initial “cooling-off” period (often within 24 hours of signing up to stop the order, or within the trial period if one is given). If you decide BYJU’S isn’t for you, inform them as early as possible. After that, if you’re on an installment plan and want to stop mid-way, it can be tricky – contracts may oblige you to continue payments unless you negotiate otherwise. Always review any agreement or terms when you enroll. Some users have resorted to legal advice forums when they felt stuck in a loan for a course they no longer want, so it’s crucial to understand what you sign.
• Refund Policy: As mentioned earlier, BYJU’S generally offers a refund if cancellation is requested within a certain short window (around 15 days from start/delivery). After that, no refunds are promised. In practical terms, if you had a year-long subscription and it’s past 2-3 weeks, you likely won’t get money back for “unused” months. For BYJU’S FutureSchool classes, they sometimes refund unused classes if you decide to quit, but it may involve a fee deduction. Make sure to get clarity on refund terms for your specific package. If you are eligible for a refund, the process involves emailing the cancellation address with your details and reason, then BYJU’S processes it (which can take a few weeks to actually see the money returned). Users have recounted stories where they had to chase the refund for a long time. So, diligence is required.
• Privacy and Safety: BYJU’S, like any EdTech, collects student data to personalize learning. They have privacy policies in place to protect data. For younger children, parents have control and can monitor usage. As a policy, BYJU’S content is safe for kids (no ads, no external chat except with mentors). Still, parents should oversee younger kids during live classes. BYJU’S does not expose students to public interactions – all is within the platform with verified teachers, which is good for safety.
• Improvements in 2025: In response to past criticisms, BYJU’S in 2025 claims to be improving customer experience. They have moved to a “pull-based” sales model (reducing aggressive calls) and emphasize transparency. They also say they are bolstering the support team and simplifying cancellation. Time will tell if these measures reduce complaints. As a customer, you may notice a less pushy approach than before and possibly faster service. Nonetheless, it’s wise to stay informed and keep records whenever you deal with any large service provider, BYJU’S included.

In short, BYJU’S provides the standard support avenues and policies you’d expect from a big company, but execution has been uneven. If you use BYJU’S, make sure you understand the timeline for any trial or refund, and don’t hesitate to use the support channels—they exist for your protection as a consumer. And if you ever feel stuck, escalate your issue (ask for supervisors, or write to higher management) – there are many documented cases where persistent customers did get their issues resolved. BYJU’S is learning, albeit slowly, that happy customers are as important as new customers.

Global Reach and Localization

Although BYJU’S started in India, it has expanded its reach globally over the past few years. Here’s how BYJU’S is making itself a global brand and catering to local needs:

• International Expansion: BYJU’S is now a multinational company. It officially launched in several countries, either through its own offerings or by acquiring local EdTech firms. For example, BYJU’S acquired the US-based kids learning game maker Osmo in 2019 and the reading platform Epic! in 2021. These acquisitions gave BYJU’S a foothold in North America. BYJU’S also acquired Tynker, a US coding-for-kids platform, to expand its coding curriculum globally. In the Middle East, BYJU’S has partnerships and even an R&D center in Qatar. All these moves indicate that BYJU’S is not just focusing on India; it’s actively seeking to serve students worldwide.
• Localized Offerings: Recognizing that different countries have different curricula, BYJU’S has been tailoring its content. In the United States and Canada, BYJU’S introduced the BYJU’S Future School program (built on the WhiteHat Jr platform) which offers live 1:1 classes in coding, math, and music for kids, aligning with what parents overseas look for (like coding classes for kids age 6-14, which is a big trend). In the UK and Australia, BYJU’S offers its math and coding programs as well, sometimes under the local brand acquired (for instance, it leveraged the presence of Osmo and Epic! in English-speaking markets). They also partnered with Disney in the US to create a learning app for younger children featuring Disney characters. While the core teaching style (animation videos, etc.) remains, examples and accent in narration may be adjusted to fit the region. BYJU’S social media for North America emphasizes topics like reading and elementary learning, showing a shift in focus depending on the market.
• Language and Curriculum Support: Currently, BYJU’S content is primarily in English, which works for India and many international markets. In India, BYJU’S supports multiple regional languages for some content, but globally English is the main medium. They are exploring content in other languages as they enter non-English dominant countries. In terms of curriculum, BYJU’S tries to map its lessons to widely followed standards. For example, in the US they would consider Common Core standards for math so that what a Grade 5 student learns on BYJU’S aligns with what’s taught in American schools. Similarly, for UK they would look at the National Curriculum. This localization of curriculum ensures the platform is relevant to the student’s schoolwork in that country.
• User Base Distribution: BYJU’S still has the majority of its users in India, but a growing percentage is from other countries. By mid-2023, BYJU’S projected hundreds of millions of dollars in annual revenue coming from overseas markets. The Middle East has been a significant market – many Indian expat families as well as local schools have adopted BYJU’S products. The company also launched BYJU’S Learning apps in regions like the Middle East with tailored packages (for instance, selling year-long courses in UAE dirhams, etc.). In the US, beyond direct consumers, BYJU’S has started to integrate with school districts by offering products like Epic! (digital library) in classrooms.
• Brand Presence: To build its brand globally, BYJU’S has engaged in various marketing activities. It sponsored events and even had partnerships in the football (soccer) world – BYJU’S was an official sponsor of the FIFA World Cup 2022, which gave it global visibility. Such moves indicate BYJU’S ambition to be recognized worldwide as a top-tier education brand, not just an Indian company. This global push is making students from New York to Dubai at least aware of BYJU’S as an option alongside local tutoring services.

BYJU’S globalization is a work in progress. The company is trying to balance expanding abroad with fixing its issues at home. But for learners around the world, BYJU’S has opened up as an additional choice. Whether you’re in the US or UK and see BYJU’S ads for coding classes, or in the Gulf where BYJU’S collaborates with local learning centers, the platform is increasingly attuned to local needs. The key takeaway: BYJU’S is no longer just an India-centric app – it’s striving to cater to students globally, with content and services adapted for different regions (while leveraging the same technology and pedagogical approach that proved successful in India).

BYJU’S Future Plans (2025 and Beyond)

What’s next for BYJU’S? The future plans for BYJU’S involve consolidating its offerings, regaining trust, and most notably, leveraging advanced technology like AI to enhance learning:

 

• AI-Powered Learning: BYJU’S is making a big push into artificial intelligence to personalize education even further. In 2023, it launched a suite of AI models called “BYJU’S WIZ”, which includes tools like BADRI, MathGPT, and TeacherGPT. These models are essentially AI tutors and assistants. For example, BADRI is a predictive model that can detect when a student is struggling with a concept and proactively provide help. MathGPT can solve math problems step-by-step while explaining them with analogies and visuals. TeacherGPT is like an AI tutor that offers personalized guidance and even helps grade student responses. BYJU’S has trained these models on billions of data points from student interactions and claims they can accurately gauge a student’s knowledge state with about 87% accuracy. The plan is for these AI features to be integrated throughout the BYJU’S app – meaning the app will behave more and more like a human tutor, adapting in real-time to each learner. This could make the learning experience more interactive and responsive without always needing a human on the other end.
• Improving Customer Experience: After facing backlash, BYJU’S is focusing on “improvement” and “comeback”. The founder Byju Raveendran has pledged to fix the missteps – this includes toning down aggressive sales and strengthening support (as discussed earlier). In the future, we can expect BYJU’S to simplify its subscription options and provide clearer information up front, to rebuild goodwill. They might introduce more flexible plans or shorter-term courses so that families can try BYJU’S with less commitment. The company knows that to grow globally, it must be seen as customer-friendly, not just innovative.
• Integration of Acquisitions: BYJU’S went on an acquisition spree and now in 2025, a goal is to integrate those into a cohesive learning ecosystem. This means, for instance, tying together the experience of reading on Epic! with related lessons in the BYJU’S app, or using Osmo’s tangible play approach to complement digital learning. We could see BYJU’S create a unified platform where a child can seamlessly move from watching a BYJU’S video to doing an interactive Osmo game to reading an e-book on Epic that reinforces the same topic. Such integration would differentiate BYJU’S from competitors who offer more siloed products.
• Global Partnerships: To accelerate its global presence, BYJU’S is likely to form partnerships with schools and governments. There are hints of BYJU’S working with public schools to provide content or with educational NGOs to reach underprivileged students (part of its social initiative). In markets like the Middle East, BYJU’S might partner with local educational bodies to align with their curriculum (for example, integrating BYJU’S content for schools following British or IB curricula). This strategy can embed BYJU’S into formal education systems rather than just direct-to-consumer.
• Focus on Outcomes: One area BYJU’S will emphasize is demonstrating real learning outcomes. As competition grows, parents will choose services that show results (better grades, improved test scores). BYJU’S is investing in analytics and reporting to show progress clearly to parents. They might also incorporate more preparatory content for globally recognized tests (for instance, expanding SAT/ACT prep, or adding more content for UK’s GCSE/A-levels, etc.). By 2025 and beyond, expect BYJU’S to publish success case studies and maybe independent research validating its methods to convince the skeptical audience that its programs truly work, not just entertain.
• Sustainable Growth: On the business side, BYJU’S future plan is to become profitable and sustainable. After years of hyper-growth, 2025 might be the year BYJU’S refines its operations – fewer freebies and excesses, more efficient teaching models. This could mean more group classes (to reach more students with fewer teachers) or leveraging AI to reduce dependency on large human support teams, thereby reducing costs. The use of AI for internal processes, like an AI assistant for the sales team to automate routine tasks, is one example of improving efficiency. A leaner, financially stable BYJU’S will be better positioned to innovate further.

In essence, BYJU’S sees technology, especially AI, as the key to its future – aiming to provide an even more tailored, interactive learning experience at scale. They want BYJU’S to be synonymous with cutting-edge education. If they can successfully integrate AI while addressing the past issues, BYJU’S could remain a dominant force in EdTech in the years to come. Students might find the BYJU’S of 2025–2026 to be a much more responsive “virtual tutor” than the BYJU’S of just a few years ago, thanks to these planned innovations.

Frequently Asked Questions (FAQs)

How much does BYJU’S cost per month or year?

Answer: The cost of BYJU’S depends on the program you choose and your region. As a rough idea, BYJU’S basic learning app content can be around $10-$15 per month (or about $150 per year) for one grade’s curriculum. Their live online classes packages are more expensive – often a few hundred dollars for a year of classes. For example, after price reductions, an online class package in India costs ₹24,000/year (roughly $300. In the US or UK, one-on-one classes (like coding) might be sold in bundles (e.g., 8 classes for $200, etc.). BYJU’S doesn’t always publicly list prices, as they often tailor packages via a sales consultation. Expect a range from under $100 for self-study courses to $500+ for premium tutoring courses. Always clarify what’s included (how many months, subjects, live sessions) when you get a quote. And watch out for any extra costs (like the tablet, which might be “free” only if you complete the payment plan).

Does BYJU’S offer a free trial or money-back guarantee?

Answer: Yes, BYJU’S typically offers a free trial for new users. Often this comes as 1 or 2 free live classes, or 15 days of access to the app content. They want students to experience the product before paying. As for money-back guarantee – BYJU’S has a limited refund policy. If you decide to cancel very early (usually within 15 days of starting, or within a set trial period), you can get a refund of what you paid. After that window, BYJU’S does not guarantee any money-back. So it’s not a “30-day no questions asked” kind of guarantee; it’s a tight window and you must formally request the refund. Be sure to ask your BYJU’S counselor about the exact trial period or refund period for your purchase, as it can vary by product. And get the email address to request cancellation so you have it handy if needed.

How do I cancel a BYJU’S subscription if I don’t want to continue?

Answer: To cancel BYJU’S, you should inform the company as soon as you decide. The process usually involves contacting BYJU’S support by email and phone. The official method (as per BYJU’S policy) is to send an email to cancellations@byjus.com with your request, and also call your mentor or support representative to notify them. In the email, include your order details, student info, and reason for cancellation. Keep a copy of that email. You should receive a confirmation from BYJU’S. If you’re within the refundable period, mention that and request your refund. It may take some follow-up – don’t hesitate to call the helpline if you don’t get a response in a day or two. If you had signed up for a loan/EMI, also inform the financing partner to halt future payments once BYJU’S approves cancellation. Cancelling can feel bureaucratic but be persistent and polite. Many customers have successfully canceled – the key is to act quickly and keep records.

Who is BYJU’S meant for? What ages or curriculum does it cover?

Answer: BYJU’S has programs for a wide range of ages. Primarily, it is meant for school students from kindergarten up to 12th grade (K-12). The content is typically organized by grade and subject, aligning with school curricula (like standard math, science, English, etc.). They have specialized courses for different education boards (for example, CBSE and ICSE in India, and aligning with Common Core or other standards internationally). Beyond school, BYJU’S offers courses for competitive exams – for instance, IIT-JEE and NEET (Indian entrance exams), and also GRE, GMAT, IAS, CAT and others. If you’re a college student, BYJU’S core app might not have your semester subjects (except math/science basics), but BYJU’S acquired platforms like Great Learning cater to college and professional courses (like coding, data science). They also have BYJU’S Future School which offers live classes in coding, math, music for kids typically 6-14 years old. So, in summary, BYJU’S mainly covers ages ~4 to 18 for general education, and up to adult learners for test prep and skill courses. If you’re a parent of a first grader, BYJU’S has something for your child; if you’re a high schooler preparing for SAT or an entrance exam, BYJU’S has content for you as well.

How does BYJU’S compare to My Engineering Buddy (MEB)? Which is better?

Answer: BYJU’S and My Engineering Buddy are quite different in style, so “better” depends on your needs. BYJU’S is like a whole learning system – it gives you video lessons, exercises, and some live help, covering full school courses. MEB is a targeted tutoring service – you bring questions or topics, and their expert tutors help you understand or solve them in one-on-one sessions. If you want a comprehensive course or you’re a younger student needing guided learning in all subjects, BYJU’S might be better suited. If you’re an older student or only need help in specific areas (especially tough college courses or assignments), MEB is often more effective since it’s personalized and on-demand. In terms of customer satisfaction, MEB has an edge with its 4.8/5 rating – students really love the personalized help. BYJU’S has a larger variety of content and a big brand name, but it also has mixed reviews as we discussed. Cost-wise, BYJU’S could be more expensive upfront, whereas MEB you pay per use. So, use BYJU’S to learn concepts at your own pace, and use MEB if you need a real tutor to walk you through problems or clarify doubts in a live session. Some students even use MEB to supplement BYJU’S. Neither is inherently “better” universally – it’s about which approach fits the student’s learning style.

Is BYJU’S better than Khan Academy or other free resources?

Answer: BYJU’S offers a more structured and multimedia-rich experience than most free resources. The videos on BYJU’S are often flashier and the app guides you step by step with quizzes and feedback. Khan Academy, on the other hand, is free and has excellent instructional videos too, but it relies on the student to be self-driven. BYJU’S might be “better” for students who need more hand-holding, an all-in-one solution, and live support. It’s also a plus for parents who want a curated curriculum for their child rather than piecing together free resources. However, in terms of pure content quality, Khan Academy and others are very good. Many concepts can be learned just as well from Khan Academy if the student is motivated. The main difference is in delivery and support: BYJU’S provides a package (with animations, mentors, test prep, etc.), while Khan Academy is more of a library. If budget isn’t an issue and you value the live classes and fancy visuals, BYJU’S could be considered better. If you are a disciplined learner or on a tight budget, Khan Academy and similar free platforms can absolutely do the job. Some students use free resources to learn and only use BYJU’S for areas where they want extra practice or tutoring. It doesn’t have to be either/or – but BYJU’S is essentially a paid upgrade of the concept of learning online, with added convenience and support.

Are BYJU’S classes live or recorded? Will my child be learning with a real teacher?

Answer: BYJU’S provides both recorded and live learning experiences, depending on the program. The standard BYJU’S Learning App lessons are pre-recorded video lessons taught by expert teachers (on screen) – these can be watched anytime and paused/replayed as needed. In addition to that, BYJU’S offers live classes in many packages. For example, BYJU’S has live online tuition classes for grades 4-10 integrated into the app, and BYJU’S Future School classes are live one-on-one sessions with a teacher. However, not every BYJU’S student gets regular live classes by default – it depends on what you signed up for. If you purchase just the content access, you might mainly use recorded lessons and then ask doubts via chat. If you purchase a premium plan (like “BYJU’S Classes” or one-on-one classes), then yes, your child will attend scheduled live sessions over Zoom or the app, with a teacher teaching in real time. It’s important to clarify during purchase: ask BYJU’S, “Does this program include live classes? How many and how often?” Some parents were surprised thinking they bought live tutoring, but actually only got recorded content (this was a common misunderstanding in the past). Now BYJU’S is clearer: packages named “Classes” or “Tuition” usually mean live classes are included, whereas the self-learning courses might not. So, in summary, BYJU’S has both modes – your child will certainly see teacher-led videos, and can have real teacher interaction if you opt for those features. The combination of recorded + live help is one of BYJU’S strengths, just make sure you enroll in the right plan that meets your expectations.

Conclusion

BYJU’S in 2025 stands as a prominent figure in online education – a platform that has transformed how many students learn outside the traditional classroom. It offers rich content, innovative use of technology, and a broad spectrum of services from elementary reading to advanced test prep. In this article, we saw that BYJU’S has clear strengths: it’s engaging, comprehensive, and has helped a lot of students build skills and confidence. We also saw that it has notable weaknesses, particularly in how it has handled sales and support, which have caused frustration for some users. When considering BYJU’S, weigh these pros and cons against your own needs. It can be an excellent supplement (or even alternative) to conventional tutoring, especially if the student enjoys visual learning and self-paced study. However, success with BYJU’S also depends on the student’s dedication and the proper usage of the tools provided.

We also explored alternatives like My Engineering Buddy, Khan Academy, and others – showing that there is no one-size-fits-all in education. BYJU’S might be part of a learning toolkit that includes other resources. As BYJU’S moves forward, its integration of AI and focus on personalization could further enhance its effectiveness, potentially addressing some past issues and creating an even more responsive learning environment. The world of online tutoring is competitive, and BYJU’S will need to continuously adapt to remain a top choice. For students and parents, the good news is that options are abundant – BYJU’S being a leading one among many. By staying informed (as you have by reading this comprehensive review!), you can make the best decision for your educational journey. Happy learning!

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